Lima, 18 March 2024 – In an effort to disseminate the results of the “National Study of the Impact Investment Ecosystem”, funded by the International Development Research Centre (IDRC) and supported by the Global Steering Group for Impact Investing (GSG), and to promote impact measurement and management in companies, the webinar “Dissemination of results and impact measurement tools” was held on Monday 18 March 2024.
The event, implemented by Aliados de Impacto in collaboration with 60 Decibels, brought together business owners, entrepreneurs, and representatives of incubators. The session addressed key topics such as the importance of impact measurement and the spectrum of impact measurement, from the theory of change to lean data, highlighting its practical application in projects.
Additionally, the main findings of the demand analysis were shared, focusing on understanding the profile of entrepreneurs, their experience with external financing, learning about their non-financial needs, and their experience regarding measuring the impact they generate through their operations.
“Look at the conclusions shown by the NPS indicator[1]; the final score of 11 shows there is no strong satisfaction with external financing in Peru. There is work to be done, and where satisfaction is perceived to be the lowest is in women-led businesses and micro-enterprises, which means that there is a gap in external financing to cover the current experience with banks and family/friends, or to support more women-led ventures or businesses”, stated Carla Grados, Director of Growth in Latin America at 60 Decibels. ” It is a result more towards the supply side, a wake-up call to the supply side. Here is a clear need, and we must find ways to address it.”
The impact measurement tool designed by the 60 Decibels team, which considers the results of the study and the main interests of entrepreneurs in measurement, was also presented. A set of key impact metrics aligned with the Impact Management Project (IMP) was showcased, and four additional modules were designed based on the interests identified in the study:
- Promoting quality jobs and impact on the community
- Female empowerment
- Productivity of farmers
- Financial resilience
Finally, it was announced that the tool will be available on Aliados de Impacto’s website for anyone interested, once its development is completed. It is expected to be useful for reporting, taking action, and scaling the impact of all those who apply it.
For more information about the study results presented in the webinar, those interested can contact Marisela Vega, Executive Director of Aliados de Impacto, via email at marisela.vega@aliadosdeimpacto.com
[1] The Net Promoter Score (NPS) is an indicator used to measure customer satisfaction and loyalty and is reported with a number ranging from -100 to +100, the objective being to obtain the highest score. In the study it was used to understand how likely entrepreneurs are to recommend accessing external finance. The NPS is calculated by subtracting the percentage of entrepreneurs who give a rating of 9 to 10 “promoters” minus the percentage who give a rating of 0 to 6 “detractors”.
